Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing. Still, many marketing campaigns don’t produce the desired results because of the high level of competition and…
Cause marketing is an incredibly powerful tool. It can not only do something positive in the community, but it can also improve your reputation, increase customer loyalty, and even drive sales. A well-executed cause marketing campaign can produce tremendous results, but choosing the wrong charity…
It’s pretty well documented how frequently journalists are bombarded with news releases and story pitches by public relations professionals. Reporters are extremely busy and pulled in all kinds of different directions. So how do you get your pitch to resonate? Below are some pitch techniques…
Content marketing is a complex and somewhat abstract strategy to lead customers through the buying process entirely online. It’s complex because your content serves multiple functions in the process, and abstract because not every customer goes from discovering content to making a purchase. If your…
Every company needs a strategic communications plan to maintain top-of-mind awareness with key audiences. Companies that don’t succeed likely don’t work hard enough on their external communications efforts, including public relations. However, there's only so much a startup or small business can do on its…
If you’ve been in the content marketing game for a while, you’ll reach a point where your blog seems…stale. Content isn’t getting the same traction it used to, and you feel like you’re writing the same thing over and over. This is natural for any…
How much money do you spend on new customer acquisitions? Is that number comparable to what you spend on customer retention and win-back strategies? If not, then you may be losing a significant portion of the potential market share by not investing in the right…
Please think of the last time you were in an argument with a friend or family member about something they had done that hurt you. A sincere apology would have likely cleared up the matter quickly, right? But if your friend or family member wouldn’t…
Many companies hesitate to increase their marketing budget because metrics need to justify every expense. In today’s environment, you can be overwhelmed with data and numbers. So, what metrics are the right metrics? Below are four Key Performance Indicators (KPIs) you should consider measuring and…
Social media is popular as a marketing tool for many reasons. First, it’s accessible to all businesses. More than 80 percent of the U.S. population uses it and not having a social presence can mean more than a lost opportunity. It puts your online reputation…