Content is the primary tool that digital marketers use to attract potential buyers to their products and services. When someone finds interest in articles, posts, or videos you produce, they have the choice to share that information with their social media networks. Shareable content can…
Businesses spend a lot of time optimizing their websites for Google. But there’s much more to Google than a search platform and online directory. Through “Google My Business,” Google offers businesses several tools to better reach and stay engaged with their consumers. It's a directory…
Digital media has changed relationships between companies and consumers in both positive and negative ways. Customers now have a bigger voice in supporting or questioning a company’s products and services—as well as its social, economic, and environmental contributions. On the other hand, digital media has…
While many credible journalists and publications use social media as a way to share news stories, other groups are using these platforms to spread “fake news.” These outlandish web articles are using made-up information to damage individuals or advance a particular agenda. This proliferation of…
It seems as if we live in an age where social media has taken over. It’s pretty typical to find out about a friend’s major life event on Facebook or Twitter. And even though social media platforms are widely used for interactions between friends, businesses…
Twenty years ago, if something bad happened to you—the loss of a job, a personal legal issue, or a DUI—it was entirely possible that those bad things would remain hidden from public view. But now, thanks to the Internet, all of these bad things can…
A news release, by definition, is a summary of an event or business development that may be of interest to the media. But what makes a good news release? And how does the media decide which news releases are worth coverage? Writing a quality news…
Good public relations professionals are hard to find. It takes a certain talent: a natural ability to communicate and connect with people on a personal level and be effective in the communications business. In addition, hard skills, like the ability to write and use the…
With technology and digital media changing at rapid rates, it’s hard to know how to best communicate in this environment. Here are five trends in public relations to keep you ahead: Traditional news releases are going “out of style.” Before it was acceptable to simply…
Social media has fundamentally changed the way people relate to each other. Both at the personal and professional level, communication is now immediate and constant. This means small and large businesses can now share important information with customers and prospects anytime with just a few…