Writing a news release that gets attention can be difficult in this environment where people are constantly bombarded with information. But there are some best practices you should follow. Below are seven mistakes you should avoid when writing a news release: Poor choice of headline.…
It isn’t easy to get a journalist’s attention these days. They are busier than ever and are bombarded with story ideas. That’s why you need to understand how journalists operate and what they need from you. An exchange with a reporter is different than an…
Getting a reporter to cover your business can be extremely difficult. Journalists are busier than ever these days, and they are constantly bombarded with story ideas from all kinds of different sources. Don't be discouraged if you try to connect with a reporter, but they…
Many business relationships fail because of miscommunications. The client expected one thing, but you delivered another. They thought you were hitting a specific deadline when you thought the project was due in another month. Every client is different, so you need to work hard to…
Most crisis communications plans now include social media to provide timely updates to the press and others affected by the crisis. However, companies should follow some basic social media guidelines to ensure they don’t cause harm to their brand’s reputation during an emergency. Use social…
Digital communications and social media have dramatically in recent years -- and have changed marketing entirely. And those changes are still coming. Every day new social media platforms, apps and websites are created, which spreads your audience across dozens and dozens of platforms. Social media…
Facebook and Twitter used to be marketers’ go-to social media sites for content marketing campaigns. But in less than five years, a third social media platform has taken some significant market share. Instagram, the photo and video-sharing app, has more than 500 million users worldwide…
Social media is a critically important tool for marketers and PR specialists, but it does have its challenges. Companies must constantly try to get the attention of social media users -- which means they have to consistently put out engaging content in hopes that it…
Public relations is an excellent way to communicate with various audiences in a very efficient manner. And while the PR business has been around for 100 years, it’s constantly changing. Some companies still use outdated strategies and techniques, which don’t generate the kind of results…
In recent years, Apple has been portrayed as a company that makes incremental, and often underwhelming changes to its product lines. Every year, when a new iPhone or gadget is released, they give very little detail about the product’s newest features. They were criticized for…