In today’s digital era, you’ll find hundreds of different approaches to digital marketing—from SEO and content strategizing, to paid ads and affiliate marketing. One digital marketing strategy is the “freemium” approach, where customers receive some kind of free service that draws them into the company’s…
A live television interview can be both exciting and terrifying at the same time. It’s exciting because you have the opportunity to talk about your company to a massive audience. But it’s terrifying for the exact same reason. The good news is that with just…
Gaining media attention for your company is very positive for your brand image. However, being the one to speak on behalf of your team is still a daunting task for most. PR professionals are trained in this, but all of your company’s leaders should be…
Cybersecurity is one of the fastest-growing industries in America today. Every company, at some level, is at risk for cybercrime. A recent study by Symantec reported more than 250 data breaches exposed 552 million identities in just one year. Some of these breaches made national…
During a crisis, you have many moving parts that need to be coordinated and managed. In these times, it’s critically important for the company leader to stand up and guide the team with confidence. One key question during a crisis is who should be the…
Content marketing is the biggest “trend” in digital marketing today. Ninety-three percent of B2B companies claim they use some sort of content marketing strategy in their marketing efforts. What’s surprising? Of these businesses, less than 10 percent say their content marketing is very effective in…
A company is only as effective when it has vital employees. Without the best team, your company will fall short of its vision. Sometimes, employees lack the necessary motivation to achieve peak performance. This can often be attributed to poor internal communications. Better communication can…
A tremendous amount of time at work is spent hunting for company information because company emails often overwhelm employees. A recent McKinsey & Company report found nearly 30 percent of the time at work is spent checking email. And another 20 percent is spent looking…
How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, "A brand is the set of expectations, memories, stories and relationships that,…
For professionals who work in Public Relations, dealing with the media is an integral part of the job. But interacting with reporters and editors can sometimes be challenging. Below are some ideas on how to develop a good working relationship with the media: Make sure…