Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education, or…
You finally got the job! You’re about to start the career you’ve always dreamed of. So how do you make sure you succeed in your first Public Relations job? Here are six things you’ll discover in your first PR job and how these lessons can…
Every business receives negative customer reviews. Even the best companies occasionally have unhappy customers who often like to share their opinions online. While online reviews are great for consumers, they can sometimes paint an unfair or untruthful picture of your company. Because you can’t remove…
You can learn about the best social media strategies from colleagues, competitors, case studies, and even textbooks. But if you want to learn about how to succeed in social media, pay attention to what these five people are up to: Gary Vaynerchuk. Vaynerchuk is a…
Journalists are notoriously busy and overburdened with assignments, meaning they can sometimes be unresponsive. If you think you have a good story that a reporter should cover, consider following these steps: Ask yourself “Am I choosing the right journalist?” Most journalists have a particular specialty…
Businesses spend a lot of time and money to perfect their digital advertising campaigns. Whether you’re using social media ad tools or launching a pay-per-click campaign, there is always room for improvement, especially with more companies using digital advertising. Though there is an increased focus…
Many folks believe that if you write a good news release and send it to a number of reporters, the media will pick the story up immediately and write a glowing article about your firm. While this could happen, it’s highly unlikely for a number…
For many companies, the “About Us” page on a website is the extent of their efforts to create a brand story. But a brand story can be so much more if you use effective strategies to create and promote it. A brand story typically shows…
Making a new business presentation can be extremely difficult—whether you’re a seasoned executive or just starting. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch is to…
When it comes to communicating effectively in today’s complex environment, you need a good communications professional by your side—whether you’re promoting new products, or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five specialties you…