Completing a social media audit is an integral part of forming a social media marketing plan. But how does the process work? We’ll guide you through the basics of social media auditing. What is a Social Media Audit? Simply put, a social media audit is…
Your firm’s website is your shop window, your customer service hotline, and the home of your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for visitor experience and search engine ranking, you’ll need to conduct…
The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers—if enough people in enough parts of the country want to read about your town, you’ve got a national story. Achieving that…
No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…
News releases are vital to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t;…
Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily-accessible public forum. Today’s young workforce doesn’t have that luxury—much of what they’ve said and done has been digitally preserved in some form. When…
The Internet has changed virtually everything we do—connecting people at levels unimaginable just a few years ago. It’s also put most information online, just a few clicks away from the inquisitive. That means employers and potential employers can keep a pretty close eye on you.…
In case you’re not familiar with it, Snapchat is a social media platform that allows users to send temporary messages that are read and deleted automatically in ten seconds or less. Snapchat also allows the user to post “stories.” These stories can be seen by…
In today’s world, there are so many different marketing platforms and tools you can use to grow your business. Between social media, websites, podcasts, video, radio TV, billboards, and print products, the options are almost limitless. While all of these marketing tools are useful for…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing.” This type of marketing is designed to create a sense…