Blogging is the number one strategy used in today’s content marketing campaigns. However, sometimes a blog cannot provide the depth of knowledge you’d like. White papers could be the solution. But white papers can be intimidating, and not all customers are receptive to exchanging an…
Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing. Still, many marketing campaigns don’t produce the desired results because of the high level of competition and…
Cause marketing is an incredibly powerful tool. It can not only do something positive in the community, but it can also improve your reputation, increase customer loyalty, and even drive sales. A well-executed cause marketing campaign can produce tremendous results, but choosing the wrong charity…
It’s pretty well documented how frequently journalists are bombarded with news releases and story pitches by public relations professionals. Reporters are extremely busy and pulled in all kinds of different directions. So how do you get your pitch to resonate? Below are some pitch techniques…
Content marketing is a complex and somewhat abstract strategy to lead customers through the buying process entirely online. It’s complex because your content serves multiple functions in the process, and abstract because not every customer goes from discovering content to making a purchase. If your…
Storytelling is an integral part of experiential marketing. It makes materials more memorable and touches readers in a way factual reports can’t. Why read a list of product features if you could read a customer testimonial? Storytelling can be a potent tool in public relations,…
Planning a communications initiative takes creativity, motivation, and inspiration. During the past 12 months, there’s been plenty of all three on social media. Below are Tucker/Hall’s top ten recent social media campaigns and crazes. Mr. Clean Pre-Super Bowl Campaign. Mr. Clean is a well-known cleaning…
Every company needs a strategic communications plan to maintain top-of-mind awareness with key audiences. Companies that don’t succeed likely don’t work hard enough on their external communications efforts, including public relations. However, there's only so much a startup or small business can do on its…
If you’ve been in the content marketing game for a while, you’ll reach a point where your blog seems…stale. Content isn’t getting the same traction it used to, and you feel like you’re writing the same thing over and over. This is natural for any…
How much money do you spend on new customer acquisitions? Is that number comparable to what you spend on customer retention and win-back strategies? If not, then you may be losing a significant portion of the potential market share by not investing in the right…