Please think of the last time you were in an argument with a friend or family member about something they had done that hurt you. A sincere apology would have likely cleared up the matter quickly, right? But if your friend or family member wouldn’t…
Many companies hesitate to increase their marketing budget because metrics need to justify every expense. In today’s environment, you can be overwhelmed with data and numbers. So, what metrics are the right metrics? Below are four Key Performance Indicators (KPIs) you should consider measuring and…
Social media is popular as a marketing tool for many reasons. First, it’s accessible to all businesses. More than 80 percent of the U.S. population uses it and not having a social presence can mean more than a lost opportunity. It puts your online reputation…
Graduates fresh out of college typically have great energy and excitement for their chosen field but little in the way of practical experience. Public relations or communications graduates often have some of the skills needed to succeed but will need to learn the rest on…
In a day and age where information freely reaches all corners of the world, information leaks to the media are a serious concern for businesses. Often, these leaks can paint your company in a bad light, and give the public a misleading impression. Other times,…
Entry-level employees have a lot to learn in a short amount of time. Crisis communications training may not be a top training priority at first, but it should be part of your onboarding process. It doesn’t take much effort to make sure your entry-level employees…
A lawsuit can be damaging to a company’s brand. Whether it’s an allegation from an unsatisfied customer or a claim by a former employee, lawsuits can bring negative attention to your company. You need to be prepared to win not only in the court of…
If your organization ever faces a crisis, human resources and public relations need to work together to ensure the best possible response. While HR and PR jobs may appear to be quite different on the surface, they both play a critical role in communications. A…
Product recalls, defects, and unkept promises can significantly damage a company’s reputation. Even well-respected companies face these challenges, such as Toyota and its recalls due to deadly brake and airbag defects, and Samsung and its Note 7 overheated and caught fire. How a company responds…
Social media has certainly made the dissemination of news and information much easier. All news outlets use social media, not only to share their stories but to learn about what else is happening. Social media is changing the way we consume news and information, and…