Facebook is the social media platform of choice for many businesses big and small. There are, of course, pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on…
You can learn about the best social media strategies from colleagues, competitors, case studies, and even textbooks. But if you want to learn about how to succeed in social media, pay attention to what these five people are up to: Gary Vaynerchuk. Vaynerchuk is a…
Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing. Still, many marketing campaigns don’t produce the desired results because of the high level of competition and…
Social media is popular as a marketing tool for many reasons. First, it’s accessible to all businesses. More than 80 percent of the U.S. population uses it and not having a social presence can mean more than a lost opportunity. It puts your online reputation…
Social media has certainly made the dissemination of news and information much easier. All news outlets use social media, not only to share their stories but to learn about what else is happening. Social media is changing the way we consume news and information, and…
Most crisis communications plans now include social media to provide timely updates to the press and others affected by the crisis. However, companies should follow some basic social media guidelines to ensure they don’t cause harm to their brand’s reputation during an emergency. Use social…
Digital communications and social media have dramatically in recent years -- and have changed marketing entirely. And those changes are still coming. Every day new social media platforms, apps and websites are created, which spreads your audience across dozens and dozens of platforms. Social media…
Facebook and Twitter used to be marketers’ go-to social media sites for content marketing campaigns. But in less than five years, a third social media platform has taken some significant market share. Instagram, the photo and video-sharing app, has more than 500 million users worldwide…
Social media is a critically important tool for marketers and PR specialists, but it does have its challenges. Companies must constantly try to get the attention of social media users -- which means they have to consistently put out engaging content in hopes that it…
Public relations is an excellent way to communicate with various audiences in a very efficient manner. And while the PR business has been around for 100 years, it’s constantly changing. Some companies still use outdated strategies and techniques, which don’t generate the kind of results…