A tremendous amount of time at work is spent hunting for company information because company emails often overwhelm employees. A recent McKinsey & Company report found nearly 30 percent of the time at work is spent checking email. And another 20 percent is spent looking…
How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, "A brand is the set of expectations, memories, stories and relationships that,…
For professionals who work in Public Relations, dealing with the media is an integral part of the job. But interacting with reporters and editors can sometimes be challenging. Below are some ideas on how to develop a good working relationship with the media: Make sure…
Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education, or…
You finally got the job! You’re about to start the career you’ve always dreamed of. So how do you make sure you succeed in your first Public Relations job? Here are six things you’ll discover in your first PR job and how these lessons can…
Every business receives negative customer reviews. Even the best companies occasionally have unhappy customers who often like to share their opinions online. While online reviews are great for consumers, they can sometimes paint an unfair or untruthful picture of your company. Because you can’t remove…
You can learn about the best social media strategies from colleagues, competitors, case studies, and even textbooks. But if you want to learn about how to succeed in social media, pay attention to what these five people are up to: Gary Vaynerchuk. Vaynerchuk is a…
A recent survey from the content marketing site Copyblogger reported only 51 percent of marketers were familiar with the term “native advertising.” And of those, only 3 percent were very knowledgeable on the topic, enough to utilize it on their own in their marketing strategies.…
There’s an old saying about crises: It’s not a matter of if, but when. Every business will face a crisis at some point. The question is how you deal with it—especially if you’re sitting in the C-suite as the leader of your company. Every leadership…
Journalists are notoriously busy and overburdened with assignments, meaning they can sometimes be unresponsive. If you think you have a good story that a reporter should cover, consider following these steps: Ask yourself “Am I choosing the right journalist?” Most journalists have a particular specialty…